Artificial intelligence (AI) has reshaped numerous facets of our lives, including how we create content. AI writing tools like Jasper AI and Copy AI are transforming the content creation landscape, promising a more efficient, accurate, and streamlined writing experience.
This article aims to provide an in-depth comparison of two of the most popular AI tools for writing. We will explore their unique characteristics, the quality of the content they generate, their text editing capabilities, templates, support services, and pricing structures. This comprehensive analysis is based on personal testing and evaluation, providing insights you can trust.
Let’s dive in to discover which AI writing tools can best aid you in creating high-quality content while saving time and effort.
Overview of Jasper AI vs Copy AI
The better AI writing tool largely depends on your specific needs and priorities:
- Jasper AI: Boasts an array of features and integrations and delivers superior content quality, making it a more suitable choice for those who wish to reduce editing time.
- Copy AI: On the other hand, provides more language options on their Pro plan and offers better pricing for those on a budget.
Jasper AI, previously known as Jarvis AI, is an advanced AI writing tool powered by sophisticated deep learning algorithms. It offers a range of features designed to assist users in producing high-quality content. Its intuitive interface and smooth workflow make Jasper AI an efficient tool for writers and budding bloggers.
Jasper AI provides more than 50 templates, enabling you to generate full blog posts, social media captions, product descriptions, and more in minutes. Additionally, it integrates with the industry-standard SEO software, Surfer SEO, to optimize and produce superior content,AI writing software that sets it apart from the rest.
With Jasper AI as your writing ally, you can easily conquer writer’s block and generate engaging content on various topics in minutes.
Copy AI is a robust AI writing tool designed to assist you in writing copy for email marketing, blog content, social media posts, and more. It leverages advanced language models and algorithms to produce compelling content.
Copy AI provides over 90 templates and tools divided into six categories (Business, Careers, HR, Marketing, Personal, Real Estate, and Sales), ensuring you find something that caters to your requirements.
Copy AI is a time-saver for marketers, enhancing their copywriting skills and significantly streamlining the writing process. By focusing on generating high-quality and engaging copy, Copy AI has emerged as a valuable tool in the arsenal of professional writers and marketers alike. As compared to other copywriting tools, it has an intuitive interface and a number of innovative features.
Working Mechanism of Jasper AI and Copy AI
Technically, Jasper AI and Copy AI use advanced algorithms and artificial intelligence to generate high-quality content. They comprehend user input through NLP (Natural Language Processing) techniques and analyze data and patterns to produce text that aligns with user preferences.
Jasper AI and Copy AI have been trained on large databases of pre-existing text to understand the context and generate responses that mimic human-like communication. They continuously employ deep learning techniques to enhance language understanding and generation capabilities.
The content these tools produce is unique, alleviating plagiarism concerns. However, running it through a plagiarism checker or AI content detector tool is always advisable for added assurance.
Jasper AI and Copy AI utilize the latest version of ChatGPT, GPT-4, an open-source AI language model developed by Open AI. This robust program has extensively examined vast quantities of text from various sources, including the Internet and books, enabling it to comprehend and proficiently generate English content.
Jasper AI and Copy AI developers have further trained their AI tools to conform to copywriting frameworks, enhancing their functionality. As a result, each tool exhibits distinctive writing characteristics, which we will compare in the following sections.
Using Jasper AI and Copy AI is simple:
- Select a template (depending on the type of content you’d like to produce, such as product descriptions, website content, email subject lines or social media posts).
- Provide a prompt by filling in the blanks of the template.
- Once you’ve provided your input, the AI will take a few seconds to generate a piece of copy.
- Use the Jasper AI and Copy AI editors to edit and personalize the text to prepare it for publishing.
Now that we understand how to use Jasper AI and Copy AI let’s delve into a more detailed comparison of both platforms.
Let’s begin by examining the main features of Jasper AI and Copy AI.
Features of Jasper AI
Jasper AI constantly introduces new features, such as Brand Voice and Campaigns, adding to its appeal.
Here are the primary features of Jasper AI:
- Jasper Chat: Similar to ChatGPT, Jasper AI features an inbuilt chatbot. Pose a question or a command, and Jasper will deliver an AI response in seconds. You can choose whether you want Jasper to prioritize quality or speed, and you can get better prompts with the “Enhance Prompt” feature. This tool is excellent if you do not want to use one of Jasper’s templates.
- Content Editor: Jasper’s content editor resembles Google Docs, allowing you to customize your content. Add images, embolden and underline your text, or use Jasper’s built-in grammar and plagiarism checkers.
- SEO Mode: Connect your Surfer SEO account to Jasper to ensure you use the right keywords to give your content the best chances of ranking on search engines like Google.
- Jasper Art: Jasper doesn’t just stop at content creation; it also has its own AI art generator! Jasper Art allows you to generate unique images in different styles to complement your content.
- Templates: Jasper AI has an extensive library of 50+ templates for generating short and long-form content, from blog posts to email subject lines.
- Brand Voice: Jasper AI offers a brand voice feature to maintain a consistent brand identity. Simply give Jasper a URL or text sample that aligns with your brand, and you can use that tone of voice for whatever content you create.
- Tone of Voice: With the Tone of Voice feature, you can specify the desired tone, whether professional, friendly, or casual.
- Grammar Check: Jasper AI goes the extra mile by integrating Grammarly into its editor to check for grammatical errors and spelling mistakes so you can be sure there are no embarrassing typos in your content.
- Plagiarism Check: Jasper also has a built-in plagiarism checker to ensure the authenticity of your writing. It compares your content to a vast database of published works to guarantee originality so you can trust that your work is unique and authentic.
- Campaigns: One of Jasper’s newest features is Campaigns, which helps you plan and create content that aligns with your marketing goals all in one place. Whether it’s a social media campaign or a product launch, generate all the assets you need to capture your audience’s attention and drive results.
Features of Copy AI
Copy AI offers the following features:
- Chat by Copy.ai: Copy AI has an AI chatbot to help you generate content. Ask it a question or command, and the Copy.ai chatbot will instantly give you an AI response. In addition to an “Improve” prompt button, Copy AI has an entire library of prompts for email marketing, sales, and more that you can use to get the best responses. You can also create custom prompts to save for later and select the brand tone of voice you’d like the content to have.
- Content Editor: Copy AI’s content editor allows you to easily refine your content, offering a range of formatting options so your content looks polished and professional.
- Infobase: Speed up your content creation workflow using Copy AI’s Infobase to reuse key information. Add information about whatever you’d like by giving it a name and describing it. Once added, you can use “#” followed by the Info Name when using the chatbot, which will automatically use information from the info base to save you time.
- Brand Voice: Use Copy AI’s Brand Voice feature to ensure consistency in your writing. Define the tone of your brand by inserting sample text that aligns with your brand’s personality, and you’ll be able to select it as a tone of voice for whatever you are writing using Copy AI.
- Tone of Voice: The templates and tools in Copy AI have a Tone of Voice feature where you can specify the desired tone, whether friendly, professional, or witty, to infuse your content with more personality.
- Tools & Templates: Copy AI offers over 90 tools and templates catering to different writing needs for sales, marketing, business, and more. These templates are for long and short-form content designed to engage your audience, making creating compelling content without starting from scratch easier.
- Workflows: Copy AI’s workflows allow you to enhance your efficiency by developing personalized content, marketing workflows, and automating repetitive tasks to save valuable time for crucial work.
Quality of Content
In this section, we will compare the content quality between Jasper AI and Copy AI. We’ll test each platform’s performance for different use cases, including blog posts, social media posts, ad copy, and emails.
For the first content quality test, I will generate a blog post using Jasper and Copy AI to see which is better for long-form content creation.
For Jasper, I used the Blog Post workflow. You can access workflows by creating a new blank document and going to Power Mode.
The Jasper Blog Post workflow guides you through four steps where you fill out the information you want Jasper to talk about:
- Blog Post Intro Paragraph
- Blog Post Outline
- Paragraph Generator
- Blog Post Conclusion Paragraph
Here are some paragraphs from the blog post generated by Jasper:
You can also use Jasper’s One Shot Blog Post, which generates a shorter article but is much faster than the Blog Post workflow. All you have to do is give it a topic, tone of voice, and intended audience:
Here are some of the paragraphs generated using Jasper AI’s One Shot Blog Post feature:
For Copy AI, I used their Blog Post Wizard to generate an entire blog post. It walks you through four steps:
- Add Details
- Generate Outline
- Generate Talking Points
- Review Content
Copy AI allows you to rearrange the content as you go through the steps:
Here are some of the paragraphs Copy AI generated using the Blog Post Wizard:
Social Media Post
Next, let’s explore how Jasper and Copy AI compare when creating a witty social media caption announcing a discount.
For this test, I selected the Photo Post Captions under “Social Media” on Jasper. I then filled out the information:
Here’s what Jasper generated:
When using Copy AI, I selected Instagram Captions under Tools > Social Media Tools and added the exact same prompt:
Here’s what Copy AI generated:
Next, let’s compare the quality of ad copy Jasper AI and Copy AI generate.
For this test, I selected the Facebook Ad Primary Text under “Ads” on Jasper. I then filled out the information:
Here’s what Jasper generated:
Using Copy AI, I selected the Facebook Primary Text under Tools > Digital Ad Copy and added the exact same prompt in a persuasive tone of voice (excited was not available).
Here’s what Copy AI generated:
Next, let’s see how both platforms perform in email writing. For this test, I wanted to compare how well Jasper and Copy AI could create a cold outreach email.
For Jasper, I selected the Personalized Cold Emails template under “Email.” I then filled out the information:
Here’s what Jasper generated:
Using Copy AI, I selected the Cold Outreach Email template. I then filled out the information:
Here’s what Copy AI generated:
Template Options: Which Tool Offers Better Templates?
When it comes to templates, both Jasper AI and Copy AI provide high-quality templates for short and long-form content. These include blog posts, social media captions, landing page copy, product descriptions, and more.
- Jasper AI offers 50+ templates
- Copy AI offers 90+ tools and templates
While Copy AI offers more template options overall, the content that Jasper’s templates generate is of higher quality.
Let’s examine how the Jasper AI and Copy AI text editors compare.
Jasper AI’s text editor is very clean and has many impressive features.
On the top left, you’ll get the classic formatting tools, like headings, bold, italic, underline, insert link, image, bulleted list, and numbered list.
At the top and in the middle, you’ll get three options:
- Focus Mode: Jasper AI’s Focus Mode allows you to add context to your article, including a description of what your article is about, the tone of voice, and your focus keywords. This feature is perfect for when you need to dive deep into a project, and Writing should be your sole focus, so eliminate distractions.
- Chat Mode: Jasper AI’s Chat Mode is where you can ask questions, give commands, and get responses immediately using AI. It’s like having an AI writing assistant by your side, offering suggestions and helping you fine-tune your content.
- Power Mode: Jasper AI’s Power Mode is where you can access all of Jasper’s Workflows and Templates in one place to create the perfect content.
If you’d like to use Jasper in conjunction with Surfer SEO, you’ll have to turn that on in your account settings and connect your Surfer account. Once connected, SEO Mode will be added here.
On the top right, you will get a wordcount along with four options:
- Enable Grammarly
- Plagiarism Checker
- Keyboard Shortcuts & Pro Tips
Finally, on the bottom right is a chatbot. Here, you can access endless resources on how to use Jasper and contact support and get in touch with the Jasper community.
When highlighting text in the Jasper Editor, you can get Jasper to:
- Improve writing
- Change tone
- Change length
- Repurpose content
At the end of a sentence, you can press “Ctrl+J” to get Jasper to continue writing.
The Jasper Editor has many useful features to enhance your writing experience.
The Copy AI text editor is much simpler but with fewer features.
On the top left, you will see classic formatting tools, including some additional ones, like strike, blockquote, and code block.
The top right is where you can export your content or access Copy.ai Tools to add to your content.
On the bottom right, there will also be a chatbot. Here, you can ask support for help or access resources on how to use Copy.ai.
You’ll be able to highlight the content and have Copy AI rewrite it using AI.
Jasper AI supports creative copywriting in more than 30 languages:
Meanwhile, Copy AI supports 29+ languages:
However, the number of languages supported by Copy AI significantly increases on their Pro plan, which offers 95+ languages:
Jasper AI and Copy AI have vibrant Facebook communities that provide exceptional community support, fostering user collaboration and learning. Connect with other members of these communities with fellow AI writing tool users, share experiences, get tips, and troubleshoot any issues you encounter.
Jasper AI’s Facebook community boasts a large and active user base of over 75,000 members worldwide.
Similarly, Copy AI’s Facebook community is thriving, with over 20,000 members passionate about leveraging the power of AI for their writing needs.
Both Jasper AI and Copy AI have strong communities that provide invaluable support to users. Whether you choose Jasper or Copy, you can count on a