Kartra Review: Features, Pros & Cons for Online Businesses

Are you considering Kartra for your online business needs? In this Kartra review, we’ll explore its features, benefits, and drawbacks to help you decide if it’s the right tool for you. You’ll get a comprehensive breakdown of everything Kartra offers, from managing a Kartra account and sales funnels to email automation, as well as insights into who should use it and what plans are available.

Key Takeaways

• Kartra is an all-in-one marketing platform that integrates essential tools like sales funnels, email marketing, and membership sites for digital entrepreneurs and small business owners.

• The platform offers various subscription plans catering to different business sizes, starting from a $99 monthly Starter Plan with a 14-day trial for $1, allowing users to explore features before committing.

• Kartra’s comprehensive feature set includes a drag-and-drop page builder, automated email marketing, an affiliate management system, and a robust analysis tool, although it may present a learning curve for new users.

Understanding Kartra

Kartra, developed by Genesis Digital, simplifies marketing by integrating multiple tools into one cohesive platform, including powerful marketing automation features. It streamlines sales funnels and centralizes marketing activities, helping businesses create, grow, and manage their online presence more efficiently.

Kartra stands out with features like a drag-and-drop page builder, email automation, sales funnel creation, video hosting, and an affiliate management system. These tools cover all the essential components for starting and running an online business, reducing the time and costs associated with using multiple separate tools.

What is Kartra and Who is it For?

Kartra is an all-in-one marketing platform designed to help businesses grow and manage their online presence. It is suitable for small business owners, online marketers, e-commerce store owners, course creators, coaches, and consultants. Kartra provides a range of features, including pages, forms, surveys, CRM, and marketing, making it an ideal solution for businesses looking to streamline their online operations.

Kartra stands out by offering a comprehensive suite of tools that cater to various aspects of running an online business. Whether you need to create stunning sales pages, manage customer relationships, or automate your marketing campaigns, Kartra has you covered. Its user-friendly interface and extensive feature set make it accessible for both beginners and experienced marketers, ensuring that you can focus on growing your business without getting bogged down by technical complexities.

Who Should Use Kartra?

Digital entrepreneurs, small business owners, solopreneurs, and digital marketers will find Kartra particularly useful for streamlining operations. Solopreneurs, creators, freelancers, experts, coaches, and consultants can benefit greatly from Kartra when looking to launch and scale their online businesses quickly.

With over 60,000 users across various industries, Kartra has proven to be a versatile tool that enhances business capabilities. Whether you’re looking to create engaging Kartra pages, automate email marketing with Kartra Mail, or manage a Kartra membership site, this platform offers the flexibility and power needed to meet the demands of modern entrepreneurs.

Detailed Review of Kartra Features

Kartra streamlines multiple marketing and sales functions into a single platform with its wide array of features. Kartra offers everything from customizable opt-in forms to robust sales funnel creation, providing all the features necessary for running an effective online business, including powerful lead generation tools. This section will delve into each of Kartra’s main features, providing a detailed analysis of their functionality and benefits.

The platform not only supports traditional marketing tools but also includes innovative features such as surveys and quizzes to gather valuable insights and pre-qualify leads. Kartra’s built-in affiliate management system further enhances its utility by allowing users to manage promotional efforts effectively.

Drag and Drop Page Builder

The drag-and-drop page builder allows users to create various types of landing pages with ease. Over 500 professional design templates enable users to customize elements without needing coding knowledge. The builder’s AI features further enhance the customization process, making it intuitive and user-friendly.

Additionally, Kartra provides extensive analytics and tracking features, allowing users to monitor time spent on pages and conduct split testing. This level of insight helps optimize page performance and improve conversion rates, making it a valuable tool for any online business.

Kartra Pages

Kartra’s page builder is a powerful tool that allows users to create professional-looking sales pages, opt-in pages, and thank-you pages. With a drag-and-drop interface, users can easily customize their pages to match their brand. Kartra also offers a range of page templates, making it easy to get started. The page builder is fully mobile responsive, ensuring that pages look great on all devices.

The drag-and-drop functionality simplifies the design process, allowing users to add and arrange elements such as text, images, videos, and forms without any coding knowledge. This flexibility ensures that you can create visually appealing and high-converting pages tailored to your specific needs. Additionally, Kartra’s extensive analytics and tracking features provide valuable insights into page performance, helping you optimize your pages for better results.

Opt-In Forms

Kartra’s flexible lead capture kartra form allows users to create effective opt in form pages for lead generation. With over 50 customizable templates, users can choose from various colors and styles to match their brand identity.

What sets Kartra apart is the ability to embed these forms on external sites and incorporate unique interaction features, such as embedding forms in videos. The smart forms also pre-load user information, enhancing the user experience and boosting conversion rates.

Kartra Membership Sites

Designed to host gated content behind a paywall, Kartra’s membership sites are ideal for online courses and premium content. The drag-and-drop interface allows users to easily create and manage their membership sites, featuring multiple membership tiers and design templates.

Users can upload video, audio, and text files, structure lessons with drip content, and manage multiple membership levels. Kartra also includes user engagement features such as tracking user progress and average completion times through analytics, as well as managing automatic login details post-purchase.

Video Hosting

Kartra’s video hosting includes extensive branding options, allowing users to add watermarks and customize the video player appearance. Kartra’s video hosting includes extensive branding options, allowing users to add watermarks and customize the video player appearance, making it a powerful tool for video marketing. Kartra videos offer versatility and advanced features such as customization options, fast loading times, and embedding capabilities. This level of customization helps maintain brand consistency across all video content.

The platform supports video playlists and chapters, improving user navigation and engagement. Additionally, users can create interactive elements within videos, such as opt-in forms and buy buttons, which significantly enhance viewer interaction.

Kartra provides robust analytics to track viewer engagement and drop-off points, offering valuable insights into kartra video performance and all the data related to viewer interactions. The ability to tag leads based on their watchtime aids in automation and better campaign targeting, ensuring that users can optimize their marketing efforts effectively. Kartra video lets users enhance their strategies further.

Sales Funnels

The sales funnel feature lets users create, design, and launch automated sales funnels quickly. The platform offers ready-made marketing systems called built-in campaigns, designed by experts to streamline the funnel creation process. These done-for-you campaigns include complete email sequences and sales funnels for various business models.

The drag-and-drop builder, combined with automation logic, allows for streamlined campaign creation and management. Users can also integrate with various third-party payment processors like PayPal, Stripe, and Square, enhancing its functionality and providing a variety of payment options, including one-time or recurring payments, to streamline the customer journey.

Kartra Funnel & Campaigns

Kartra’s automated funnel-building features allow users to create full-blown digital marketing campaigns. The platform handles every aspect of the marketing campaign, from lead generation to conversion. With Kartra’s funnel and campaign feature, users can structure conversion flows in the most optimal way to reach their desired outcomes. The platform also offers a range of campaign templates, making it easy to get started.

Kartra’s funnel builder integrates seamlessly with other Kartra tools, such as Kartra Mail and Kartra Pages, creating a cohesive marketing ecosystem. Users can design complex sales funnels with multiple stages, automate follow-up emails, and track customer interactions throughout the funnel. The pre-built campaign templates, designed by marketing experts, provide a solid foundation for your campaigns, allowing you to customize them to fit your business goals and target audience.

Kartra Mail

Kartra Mail drives sales and generates awareness with its powerful email marketing capabilities. It includes advanced automation features that enable users to manage leads effectively and automate follow-up emails based on lead behavior. This level of automation helps streamline marketing efforts and ensures timely communication with prospects.

Additionally, Kartra Mail offers comprehensive analytics and reporting tools, allowing users to track metrics such as open rates, click rates, and revenue generated from email campaigns. Its seamless integration with other components of the Kartra ecosystem enhances its utility and makes it a viable replacement for other email marketing platforms.

Affiliate Management

With the affiliate marketing feature, users can manage affiliates, track performance metrics, and pay commissions efficiently. The platform supports various commission structures, including percentage-based, fixed fee, or tiered rewards, offering flexibility in how affiliates are compensated.

Users can also communicate with affiliates, pay commissions, and incentivize them through Kartra’s system. The mandatory invite questionnaire and Terms & Conditions for managing affiliate sign-ups help ensure that only qualified affiliates join the program.

Helpdesk

Kartra’s helpdesk feature organizes customer inquiries through a systematic ticketing scheme for effective management. This feature replaces traditional email support and third-party chat integrations, streamlining the customer support process and making interactions more direct and manageable.

The helpdesk’s ticketing system allows support teams to respond to customer tickets from a single, centralized dashboard, providing a robust support portal for handling customer inquiries efficiently. Customers also have access to a customer history page that shows their past queries and interactions, enhancing personalized support.

Kartra Checkouts

Kartra’s checkout feature is a game-changer for online businesses looking to optimize their sales process. This feature allows users to create customizable checkout pages designed to increase conversion rates and average order value, integrating seamlessly with various payment gateways. With a suite of checkout tools at your disposal, Kartra ensures that your customers have a seamless and efficient purchasing experience, reducing cart abandonment rates and boosting overall sales.

One of the standout aspects of Kartra’s checkout feature is its integration with other Kartra tools, such as Kartra Pages, Kartra Mail, and Kartra Membership Sites. This integration allows users to create a cohesive and streamlined sales process, enhancing the overall customer journey from landing page to purchase.

Kartra Leads CRM

Kartra’s leads management and customer relationship management (CRM) solution is a powerful tool for businesses looking to build and maintain strong customer relationships. With Kartra Leads, users can manage their contacts efficiently, tracking every interaction and behavior to nurture leads effectively. The platform offers a range of lead management tools, including lead scoring, which helps prioritize leads based on their engagement and potential value.

Kartra’s CRM allows users to store detailed contact information, monitor lead behavior, and track interactions across various touchpoints. This comprehensive approach ensures that businesses can tailor their marketing efforts to meet the specific needs and preferences of their leads, ultimately increasing conversion rates. For any online business aiming to enhance customer relationships and drive sales, Kartra’s CRM is an indispensable feature.

Kartra Surveys and Quizzes

Understanding your customers is crucial for any successful marketing strategy, and Kartra’s survey and quiz feature makes capturing customer feedback easier than ever. With a user-friendly drag-and-drop builder, Kartra allows users to create engaging surveys and quizzes that capture valuable insights into customer preferences, behaviors, and pain points.

These tools are not just about gathering data; they enable businesses to create personalized experiences that resonate with their audience. By analyzing the responses, users can tailor their marketing campaigns to address specific customer needs, improving engagement and conversion rates. Whether you’re looking to pre-qualify leads or simply understand your audience better, Kartra’s surveys and quizzes provide the insights needed to refine your marketing efforts.

Kartra Calendars

Efficient appointment scheduling is a cornerstone of excellent customer service, and Kartra’s calendar feature is designed to streamline this process. With Kartra Calendars, users can create and manage appointments, meetings, and events effortlessly. The platform offers a range of tools, including scheduling options and automated reminders, ensuring that both businesses and their customers stay on track.

Kartra’s calendar feature integrates seamlessly with other Kartra tools, allowing users to manage their schedules within the same platform they use for their marketing and sales activities. This integration not only saves time but also enhances the overall customer experience by making scheduling straightforward and hassle-free. For businesses looking to improve their organizational efficiency and customer service, Kartra Calendars is an essential tool.

Building and Growing Your Online Business

Kartra is not just a tool; it’s a comprehensive solution for building and growing an online business. With its extensive range of features and tools, Kartra helps users create a cohesive and streamlined sales process that drives more sales and revenue.

Kartra Integrations

Kartra extends its functionality with extensive integration capabilities with various third-party platforms. Notable integrations include MailChimp for email marketing services and Zapier, which allows users to connect Kartra to thousands of other platforms effortlessly.

The integrations page in Kartra enables users to manage all their integrations in one place, providing an easy and organized approach to extend the platform’s capabilities. Additionally, the Kartra Marketplace allows users to buy and sell services and campaigns, further enhancing its flexibility and utility.

Pricing Plans

Kartra provides four main subscription plans—Starter, Silver, Gold, and Platinum—along with an Enterprise account option. Each plan is designed to cater to different business needs and scales, providing flexibility in pricing and features.

The platform also offers a 14-day trial for $1, allowing users to explore its features before committing to a subscription. With a starting price of $99 per month when billed annually, Kartra provides multiple price points to accommodate various budgets and business sizes.

Starter Plan

Priced at $99 per month with annual billing, the Starter Plan offers good value for small businesses and individuals starting out. It allows a maximum of 2,500 contacts and 15,000 emails per month, providing ample resources for new ventures.

The Starter Plan has certain limitations. It restricts the number of domains, customers, products, video uploads, and emails per month. Despite these restrictions, it remains an attractive option for those at the beginning of their online business journey.

Silver Plan

Costing $199 per month or $149 with annual billing, the Silver Plan manages up to 12,500 contacts and provides unlimited email capabilities. This plan is ideal for growing businesses that need more resources and features than the Starter Plan.

With support for up to 3 custom domains, the Silver Plan strikes a balance between cost and functionality, making it a reasonable upgrade for businesses looking to scale their operations.

Gold Plan

The Gold Plan, priced at $299 per month or $229 with annual billing, supports up to 25,000 leads. This plan is suitable for more established businesses that require extensive resources and capabilities.

With the ability to utilize up to 5 custom domains, the Gold Plan offers robust features and support for larger-scale operations, making it a valuable option for businesses aiming for significant growth.

Platinum Plan

Priced at $499 per month, the Platinum Plan caters to large-scale operations with extensive needs. It includes features allowing up to 50,000 leads and support for 10 custom domains, making it ideal for businesses with substantial contact lists and multiple brands.

However, the high cost of the Platinum Plan might not be considered great value for money, especially for businesses that do not fully utilize its extensive features. It’s important for potential users to evaluate their needs carefully before opting for this plan.

Pros and Cons of kartra

Pros

• All-in-One Solution: Kartra combines multiple marketing tools into a single platform, streamlining operations for online businesses.
• Drag-and-Drop Builder: The intuitive drag-and-drop page builder allows users to create professional landing pages without coding knowledge.
• Email Marketing: Kartra Mail offers advanced automation and analytics, effectively replacing other email marketing platforms.
• Robust Analytics: Users have access to detailed analytics for tracking performance across various marketing activities.
• Affiliate Management: Built-in affiliate management features facilitate efficient tracking and payment of affiliates.
• Comprehensive Support: Offers multiple support channels, including helpdesk, live chat, and a private Facebook group.

Cons

• Learning Curve: New users may face a learning curve due to the platform’s extensive features.
• Cost: Kartra can be expensive, especially for users with large contact lists or those not utilizing all features.
• Mobile Performance: The platform’s performance on mobile devices is below average, which may affect mobile-focused users.
• Limited eCommerce Features: Not as eCommerce-friendly as some other platforms, which could limit its effectiveness for online stores.

User Experience

Although feature-rich, Kartra may present a learning curve for new users due to its complexity. However, once familiar with the platform, users find it very easy to use with an intuitive user interface and beginner-friendly builders. Detailed explanations and clear instructions provided throughout the platform minimize technical hurdles and help users get up to speed quickly.

Kartra’s sales funnel builder stands out by allowing advanced automation, running campaigns 24/7 once set up. Pre-made campaigns save time and effort, enabling users to focus on other aspects of their business. However, the platform’s overall speed and performance, particularly on mobile devices, are areas where improvements could enhance the user experience.

For those new to Kartra, the platform offers a free online course called Kartranaut training, which provides comprehensive guidance on using its features. Additionally, users can take a test drive with a 30-day trial for $1, allowing them to explore Kartra’s capabilities at minimal cost.

Customer Support

Kartra provides various support channels, including helpdesk tickets, email, live chat, and a private Facebook group for kartra users. The platform’s customer support is known for being interactive and knowledgeable, with fairly quick response times around three minutes, meeting user expectations effectively. Users can easily manage their Kartra accounts through these support channels.

The robust helpdesk ticketing system, along with training resources through Kartranaut, ensures that users have access to the assistance they need. Customers can rate the assistance received, which helps Kartra continuously improve its support services.

Facebook Group

The Kartra Facebook group is more than just a community; it’s a valuable resource for Kartra users looking to maximize their platform’s potential. This group is a hub of knowledge, where users and experts share insights, tips, and support. Whether you’re a new user seeking advice or an experienced marketer looking to share your expertise, the Kartra Facebook group offers a collaborative environment to enhance your Kartra experience.

Members of the group can ask questions, share their experiences, and get feedback from a community of like-minded individuals. Staying connected with the latest Kartra news and updates is easy, thanks to the active participation of both users and Kartra representatives. For businesses aiming to build a community around their brand and improve customer engagement, the Kartra Facebook group is an invaluable asset.

Kartra Alternatives

Kartra and ClickFunnels are often compared due to their similar pricing structures, with ClickFunnels unlocking more features at higher plans, making them direct competitors. While Kartra is more expensive than many similar tools in the market, its comprehensive feature set justifies the cost for many users. However, alternatives such as ClickFunnels, Kajabi, and Systeme.io offer different strengths and weaknesses that may be more suitable for specific business needs.

Each alternative offers unique features, so it’s essential to consider your specific requirements before choosing the best platform for your business. The following subsections will provide a closer look at how these alternatives stack up against Kartra.

ClickFunnels

ClickFunnels, one of Kartra’s biggest competitors, is especially popular for creating sales pages and sales funnels. Both platforms provide tools such as page builders, sales funnel builders, email marketing, and automation sequences. However, Kartra is the superior all-in-one platform with built-in video support and analytics, while ClickFunnels relies on third-party tools for these functions.

For users who don’t mind managing a few integrations, ClickFunnels can be a viable alternative, especially if the main focus is on building and optimizing sales funnels. However, those seeking a comprehensive solution with robust analytics and video hosting might find Kartra more appealing.

Kajabi

Established in 2010, Kajabi is a well-known platform in the online course market. It is highly recommended for information course sellers due to its advanced marketing functions, including customizable landing pages and extensive marketing funnels. While Kajabi offers a full-fledged website builder and blogging feature, which Kartra lacks, Kartra is considered a better all-in-one business management solution.

Kajabi is tailored for course creators, making it an excellent choice for those primarily focused on selling information products. On the other hand, Kartra’s versatility allows it to cater to users selling both physical and digital products, providing a more rounded solution for diverse business needs.

Systeme.io

Systeme.io, an all-in-one marketing platform, serves as a more budget-friendly alternative to Kartra. A key difference between Systeme.io and Kartra is the price, with Systeme.io being significantly more affordable. Despite its lower cost, Systeme.io still offers a comprehensive suite of tools for managing online businesses.

For businesses or individuals operating on a tighter budget, Systeme.io might be a more attractive option. However, those who require the extensive features and integrations that Kartra offers might find the investment in Kartra worthwhile for their specific needs.

Summary

Kartra emerges as a powerful all-in-one marketing platform that integrates numerous features essential for running a successful online business. From its intuitive drag-and-drop page builder to its robust video hosting and affiliate management systems, Kartra provides tools that cater to a wide range of business needs. Its ability to streamline marketing and sales processes into a single platform makes it a valuable asset for digital entrepreneurs, small business owners, and marketers,,,,.

While Kartra has some drawbacks, such as its performance on mobile devices and higher cost for users with extensive contact lists, its comprehensive feature set and ease of use make it a strong contender in the marketing platform arena. For those seeking a versatile solution to manage various aspects of their online business, Kartra’s offerings are worth considering. Whether you’re just starting out or looking to scale your operations, Kartra provides the tools and support necessary to achieve your business goals.

Frequently Asked Questions