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Are you a content creator seeking a game-changing solution to expedite your video editing and creation process? If you’ve spent countless hours laboring over video editing tasks, it’s time to supercharge your workflow with Pictory.
This blog post reviews Pictory, an innovative AI video creator, and explores its primary features, advantages, and potential drawbacks.
Pictory Overview
Pictory is the ultimate tool for effortless video marketing. Leveraging the capabilities of Artificial Intelligence, Pictory magically transforms long-form content into short, highly shareable branded videos within minutes. It automatically extracts the most valuable content from your Zoom and Webinar recordings, putting your content to work for you.
Whether you wish to share engaging snippets on social media platforms or transform your scripts into compelling sales videos, Pictory has got you covered. Watch your blog posts come to life as Pictory converts your entire article into engaging videos, adding new dimensions to your written content.
Pictory also automatically adds captions to your videos to maximize reach and engagement, considering that 85% of Facebook videos are watched on mute. Say goodbye to spending hours manually adding captions yourself.
Pictory offers a free trial that allows you to explore its excellent features without digging into your pockets. So why wait? Unlock the potential of Pictory and revolutionize your video marketing efforts today!
Pictory Features
Pictory boasts video editing features that can help you create stunning videos.
1. Script to Video Creation
Who is it for?
- YouTubers
- Marketers
- Content Creators
If you’re a YouTuber or a video marketer, the Script to Video feature will save you heaps of time! Upload a script, and in under a minute, watch Pictory use AI to convert your written content into captivating visuals that align with your script.
Once complete, you can edit the video by swapping out stock footage, adding graphic elements, text, and more. You can even record your voice to add narration or opt for an AI voice to do it for you.
The Script to Video feature is a tremendous time-saver for anyone creating YouTube videos who wants to quickly add a B-roll to their videos or marketers who wish to educate others about their product.
2. Blog to Video Creation
Who is it for?
- Bloggers
- Companies
Pictory can transform blog posts (or any written content online) into captivating videos. The Blog to Video feature is perfect for embedding into long content that some people may not want to read. With the magic of AI, Pictory summarizes the key points of your article, turns it into subtitles, and adds the appropriate stock footage to accompany it.
3. Edit Videos Using Text
Who is it for?
- Editing webinars
- Editing podcasts
- Editing Zoom recordings
With Pictory, you can automatically add subtitles, make cuts, create video highlights for social media, and add custom branding.
Some videos are easier to edit through text, especially long videos with lots of talking. Pictory will automatically highlight all the cringe-inducing “uhs” and “ums” from a video, so you can instantly delete them from your subtitles.
Pictory allows you to search for any unwanted words. It’ll show you how many are in the text and allow you to delete them.
Who is it for?
- Trailers
- Highlight reels on social media.
Short-form video content is the most significant marketing trend, and Pictory couldn’t make producing this type of shareable content easier.
All you have to do is upload a video and click “Auto highlight.” Select one of the percentages, and Pictory will use AI to trim the video down to the best portion of the video!
This feature is perfect for creating highlight reels on popular platforms like TikTok and Instagram to highlight key moments in a video quickly.
5. Video Marketing Masterclasses
Pictory offers educational masterclasses on its website to support users, catering to marketing novices. These masterclasses include informative videos covering essential marketing topics like video marketing strategies, brand development, and video production tips.
6. Pictory Hall of Fame
The Pictory Hall of Fame is a treasure trove of inspiration. If you’re looking for real-world examples of how others like you have used Pictory to their advantage, look no further.
Categories include:
- Coaches & Teaching
- YouTube Creators & Bloggers
- Course Creators & Social Media Managers
- Marketers & Agencies
Pictory of the Test
To provide you with a thorough evaluation of Pictory, I tested each feature. Pictory’s tools are incredibly easy to use and come with a tutorial video.
1. Script to Video
Who is it for?
- Educational videos
- Listicle videos
- Coaching videos
- Step-by-step guides
1) When selecting “Script to Video,” you will begin in the Script editor. Name your video and upload the written content (the script) you would like in your video.
2) Select your scene settings by choosing whether or not you want Pictory to auto-highlight keywords, select the visuals for you, or create new scenes on sentence breaks, line breaks, or both.
3) Select a template style.
4) Choose an aspect ratio based on where you will share your video.
5) Once selected, video generation will begin.
Pictory generated a three-and-a-half-minute video with captions, stock footage, and background music for me in under one minute!
Everything can be edited within Pictory, from changing the background music to finding alternative footage, adding graphics, and more.
2. Article to Video
Who is it for?
- Blogs
- Press releases
- HTML articles
1) Copy and paste the article URL from which you would like Pictory to create a video.
2) After waiting under a minute, Pictory will have extracted the key points from the article and broken them into appropriate video segments you can edit. Once you are happy, click “Next” to continue.
3) Select a template style and aspect ratio for your video.
After a few seconds, you’ll have an entire video with captions, stock videos, and images! You can paste YouTube links or upload videos from your computer. It can now be edited to your liking.
3. Edit Videos using Text
Who is it for?
- Adding subtitles
- Cutting parts of the video
- Video highlights
- Adding a logo, intro, and outro
Experiment with a demo video, paste a YouTube link or upload a video from your computer.
4. Visuals to Video
Who is it for?
- Creating short videos using multiple images and videos from your computer
- Start by uploading your files.
- Click and drag to change the sequence.
- Choose a template and aspect ratio!
After a few seconds, you will have a video using the footage and images uploaded with background music you can now edit.
This feature is an excellent alternative for those who want to edit videos but don’t have the technical software or know-how.
Pictory Pros & Cons
Pictory Pricing
You can generate three video projects with a generous duration of up to 10 minutes with Pictory’s free trial! No credit card is required to get started with Pictory AI.
Once that trial is up, Pictory offers three plans that can either be paid monthly or annually.
Standard
Price: $23/month or $19/month billed annually
- 1 user
- 30 videos per month
- 10-minute-long text-to-video projects
- 10 hours of video transcription
- 1-hour of existing video recording editing
- 3 customizable branded templates
- 5,000 music tracks
- 34 text-to-speech AI voices
The Standard plan is best for beginners just starting with video.
Premium
Price: $47/month or $39/month billed annually
- 1 user
- 60 videos per month
- 20-minute-long text-to-video projects
- 20 hours of video transcription
- 3-hour of existing video recording editing
- 10 customizable branded templates
- 10,000 music tracks
- 60 text-to-speech AI voices
- Seamless synchronization of voice-overs
- Automatically highlights key video moments
- Smooth integration with Hootsuite
- Convenient bulk downloads of videos to CSV format
The Premium plan is best for professional creators and small to medium-sized companies.
Teams
Price: $119/month or $99/month billed annually
- 3 users
- 90 videos per month
- 30-minute-long text-to-video projects
- 20 hours of video transcription
- 3-hour of existing video recording editing
- 20 customizable branded templates
- 15,000 music tracks
- 60 text-to-speech AI voices
- Seamless synchronization of voice-overs
- Automatically highlights key video moments
- Smooth integration with Hootsuite
- Convenient bulk downloads of videos to CSV format
- Features for sharing and collaborating
The Team plan is best for video creation teams who want to share and collaborate.
If the Pictory pricing doesn’t work for you, consider these alternatives.
Who Should Use Pictory?
Pictory is perfect for all video and content creators, from beginners to professionals!
Content Creators
Pictory is ideal for all content creators, particularly YouTubers!
Pictory video creation allows you to quickly and easily make B-rolls for your videos that align with your words. You can also upload your long-form videos and turn them into highlight reels to post on TikTok, Instagram Reels, and other short-form video platforms.
Bloggers
Regarding blogging, it’s all about keeping your bounce rate to a minimum. Adding videos to blog posts can be a huge game-changer!
Use the Blog to Video feature to turn articles into videos. Embed them near the top of your articles so people can choose to watch or read your content.
Social Media Marketers
Pictory’s impressive videos are tailor-made for social media platforms, boasting:
- Short duration
- Captivating visuals
- Automatic captions
- Different aspect ratios for multiple platforms
These qualities make videos made with Pictory appealing, ensuring successful marketing videos across any platform!
Pictory Alternatives
Pictory is one of many AI video generators on the market. It may be worth having a look at some of these alternatives.
Synthesys
Key Features:
- Enhance video content in minutes with high-quality output.
- User-friendly interface
- Uses Synthesys Text-to-Video (TTV) technology to transform scripts into engaging media presentations
- Create videos with AI lip-syncing technology.
- Choose from 69 human avatars
- 140+ languages
- 254 unique voice styles
- Full customization
With Synthesys, you can effortlessly enhance your video content in minutes. Utilizing Synthesys Text-to-Video (TTV) technology, it seamlessly transforms scripts into captivating media presentations, offering AI lip-syncing technology, 69 human avatars, 140+ languages, 254 unique voice styles, and full customization options for a personalized experience.
Synthesia
Key Features:
- Create and edit videos quickly and easily
- 70+ AI avatars, or create one specific to your brand
- 50+ templates, or create a custom template that aligns with your brand
- 60+ languages
- Captions included
Regarding brand consistency, Synthesia stands out as an exceptional AI video generator. Create your unique avatar and template for your brand to stand out from the competition. It also has quick and easy video and editing capabilities, a wide range of AI avatars, multilingual support, captions, and more!
InVideo
Key Features:
- Simple interface
- Drag and drop
- Multiple languages
- High-quality stock footage
- Customizable templates
With its user-friendly interface and intuitive drag-and-drop functionality, InVideo allows users to create professional videos effortlessly. Plus, InVideo supports multiple languages and offers high-quality stock footage and customizable templates, empowering users to craft engaging content easily.
Conclusion
Online AI video generator Pictory is among the best. For social media marketers and content creators who frequently need video editing solutions, Pictory emerges as a top contender. Its robust features and AI tools offer a powerful and efficient editing experience, streamlining the content creation process.
While Pictory is not free, the investment is worthwhile for professionals relying heavily on frequent video editing. However, for those looking for a video editing tool for personal use, other image processing tools might be more suitable, given Pictory’s focus on business-oriented functionalities.
Whether creating captivating videos for your brand or managing social media campaigns, Pictory provides the tools and simplicity to elevate your content and engage your audience. Take advantage of Pictory and unlock new possibilities for your video editing endeavors!
